The Carddies Team

Carddies Limited is owned by two sisters, Raquel and Esther.

During a rainy seaside holiday Raquel started drawing little card people for her three house bound girls, using the backs of cereal packs and any card to hand. Since then Raquel has drawn hundreds of little card people for many children, who love them and play with them for hours.

Raquel and Esther joined forces to develop this lovely idea into a business and so the Carddies evolved. Their past experiences working as a lawyer and accountant respectively, and as full time mothers of their seven children, have been useful.

All the Carddies, scenes and packaging continue to be drawn by hand by the two sisters. The seven cousins are key advisers on many aspects of the business, including branding, packaging, current sets and future product ideas.

(See our press pages if you want to see what inspired Raquel as a child, including the toys she would now take on a desert island!)